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What is LinkedIn?
The term ‘social network’ is sometimes connected with spare time activities, but do not confuse LinkedIn with Facebook. LinkedIn was certainly not launched for sharing photos from parties and expressing your emotional status. LinkedIn is also not a regular job
LinkedIn is a professional network connecting job applicants, employees and employers around the world. The main benefit of this network is the social range. The possibility of building relationships with new people from your industry can affect your future professional life.
A strong profile is more important than a CV
More than 66% of HR staff search for candidates on LinkedIn. So what does that mean for users? We believe that a professionally created profile may bring you your dream job.
What do HR staff look for on LinkedIn?
LinkedIn nowadays offers various ways of how you can stand out from the crowd. If you worked on a specific project or published an article that is available online, you can add it to your profile. In your profile you may also select a photo, insert a short description about yourself or mention your voluntary activities. Do not forget that your profile creates your online identity therefore you should be careful with the content to avoid creating the wrong impression.
Create a list of contacts
Everybody has heard of the term ‘networking’ these days. With LinkedIn networking means building long-term professional relationships and contacts in a specific industry. Don’t think adding your colleagues, friends or family members is enough. It is very important that you show your interest in new trends, add high quality content in the form of various articles, info graphics and comments on posts, as well as participate in relevant discussions. Moreover, your activities on LinkedIn demonstrate your online reputation.
Another important part of this networking involves adding and receiving positive references. If you know any savvy people, you can write a reference for them or recommend their skills. Not everyone will provide this automatically so if you feel you have a particularly strong skill then ask your colleague for a reference. More than 85% of employers stated that their last hiring decision was influenced by what they found about the person online. You can find more about how to build professional relations in our article ‘Rules of Successful Networking on LinkedIn’.
Advantages of being a LinkedIn user:
Building your personal brand and image