Regional Trade shopper Marketing Speciialist

Location
Mumbai
Industry
Agriculture
Contract Type
Permanent
Salary
Published
Contact
Saifi Naurien
Reference
29-2-8374
Academic title
MBA/PGDM
This position is archived.
This position is archived.
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Job description
  • Plan and implement trade marketing activities for the entire Domestic appliances portfolio (Inclusive of Kitchen appliances, garment care, floor care & Air purifiers. for west region (States included-Maharashtra, Gujarat, Madhya Pradesh, Goa, Chhattisgarh).
  • Responsible for developing a Local Shopper Activation Plan and a category vision for offline channels
  • Implement the trade marketing tools for use on regional level.
  • Support and implement trade marketing actions, defined on regional level. Contribute to the definition and realization of trade marketing actions on regional level.
  • Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities
  • Initiate and realise local or regional trade marketing actions and promotions on the basis of the recommendations, in consultation with business management and marketing communications, in order to optimize stock levels in the chain, to stimulate sales-out and loyalty of the distribution channel.
  • Initiate activities to expand the seller base, so to increase the channel coverage and market penetration and gain market share.
  • Joint responsibility for Market Share development
  • Closely cooperate with Key Account Managers in the Market to realize sales targets at key customers.
  • Managing, tracking, and evaluating the budget to deliver effectiveness for in-store activation, both on- and offline.
  • Owning instore excellence processes to drive brand preference, increase conversion and basket size.
  • Developing and executing integrated management framework of attracting, training, motivating, and retaining promoters and merchandisers.
Requirements

BTL experience

Promoters Management

Benefits

In return, we offer you

A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.

Other notes
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This position is archived.
This position is archived.