• Plan and implement trade marketing activities for the entire Domestic appliances portfolio (Inclusive of Kitchen appliances, garment care, floor care & Air purifiers. for east region

(States included-West bengal,Orissa,Bihar,Jharkand & North eastern states).

• Responsible for developing a Local Shopper Activation Plan and a category vision for offline channels
• Implement the trade marketing tools for use on regional level.
• Support and implement trade marketing actions, defined on regional level. Contribute to the definition and realization of trade marketing actions on regional level.
• Develop, implement, maintain and improve trade marketing tools, allocate the necessary budget and guard the service level agreements with the supplier, in order to be able to gather distribution and sales information or to get incentive programs in place.
• Define the objectives, the activity plan and the budget (incl. MarCom deliverables) for the appointed channels, taking into account the business plan and marketing strategy.
• Define and formulate observations and recommendations for new activities through analysis of sales data and through monitoring the success of the trade marketing activities