Accountable for managing the media process and media strategy in the market / country, cross business clusters & brand, for the specific market, including:

• Localization of global media briefs and translating them in local market briefing.
• Guiding marketing managers to translate their business needs in a fit-for-purpose media brief.
• Evaluating strategic recommendation & detailed media plans
• Approving media plans
• Managing the local PO & invoicing approval process concerning media.
• Managing the ongoing tracking of media performance during the campaign and post-campaign evaluations including all touchpoints, analysis & feedback.
• Keeping record of market and country media spend reporting
• Working with central media team at key stages
• Managing the local relationship with the media agency & partners, as well as in-house media teams.