Key Accounts Manager Modern Trade

Contract Type
Nandini Tyagi
Academic title
Job description
  • Account Planning – Joint Business Planning with Marketplace as well as Aligned seller, Deliver Revenue Target.
  • Shopper Activation & Category Management – Promotion and Shopper Activation planning, Category Development & Advisory with Key Strategic Accounts in partnership.
  • Sales Operation and Logistics– Ensure fill rates of 85%+ for key SKUs, Upkeep of Product masters, On-shelf availability of must stock SKUs to bring down RepOOS, inventory planning for Seller.
  • Customer Profitability in-line with Budgets – Trade Terms, setting up KPIs on total investments and ensuring delivery on ROI benchmarks
  • Assortment & Distribution – Selection planning, exclusive launches, NPI listing and build-up of Ratings & Reviews in line with benchmarks for successful scale up of new launches.
  • Manage Account Commercials – Quarterly reconciliation and sign offs, Manage Receivables as per policy
  • Sales Planning – Sales forecasting, monitoring sales results and reporting, exclusives launch planning, season planning
  • Work with trade marketing manager on content development and enhancement to improve overall customer experience of the brand
  • Marketing analytics – Work through trade marketing Manager on improving search and awareness for the brand, selection of properties to deliver on KPIs – impressions, conversions, RoAS
  • The role requires strong interpersonal skills as regular interactions would be required with Demand Planner, Customer Collaboration Officer in Supply Chain, Channel Commercial Controller in Finance and trade marketing Manager along with Category Marketing Managers for content creation, activation and selection planning

Must have handled Vijay Sales for PAN India.

5 to 15 years of experience.

Must have handled key accounts Modern Trade

  • MBA degree in Sales and Marketing, Advertising, Economics or a related discipline
  • Proficiency in Sales, merchandising and marketplace management
  • 2-6 years of experience in handling National Key Accounts of similar scale, Sales and Marketing
  • Good interpersonal skills and high task orientation
  • Ability to work with cross functional teams – ability to influence in absence of reporting relationship
  • Strong financial and analytical skills
  • Strong leadership skills, flexible team player
  • Excellent presentation and communications skills, both written and verbal

A meaningful career, with new challenges in a dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.

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