Head Of Marketing

Contract Type
₹ 3,000,000
Academic title
Bachelor of Science
This position is archived.
This position is archived.
Job description

Roles & Responsibilities: - Delivering new product launches align with Field Crop business strategy. - Defining brand strategy align with portfolio strategy. - Defining marketing communication strategy - Prioritizing campaigns and resource allocation in line with overall strategy, oversees the execution of marketing campaigns. - Overviewing effectiveness of campaigns in season and post campaign review against objectives.

  • Planning, implementing, and managing digital marketing strategies and tactical execution plans across all online channels. This channel includes SEO, Mobile ad-networks, Display advertising, Retargeting,
  • Leverage a "test, measure and refine" approach to constantly improve the campaign performances and increase the ROI & Profitability. - Driving excellence in channel management. - Ensuring delivery of Campaign management in Field Crops business - Develop Marketing and Commercial excellence - Continually assess Marketing capabilities of the Product Managers, Digital Marketing Specialist, and Divisional Marketing Coordinators - Identify gaps in competencies and develop plans to fill gaps - Provide best-in-class Marketing training to the commercial functions to build and maintain status as trusted local expert.

15-18 years of Sales & Marketing experience in Agricultural input preferably in Field Crops - Experience in developing teams and participation in strategic teams - Excellent knowledge of brand management, marketing strategy and customer insights.

  • Excellent organization and leadership skills - Excellent verbal and written communication skills - Business and Financial acumen - Strong interpersonal communication and influencing skills - Self motivation and ability to travel - Analytical and strategic skills - Decision making skills - Capability to acquire scientific and product knowledge.
Other notes
For more related job opportunities visit https://www.elixir-consulting.com/en/job-search
This position is archived.
This position is archived.