Roles & Responsibilities: - Delivering new product launches align with Field Crop business strategy. - Defining brand strategy align with portfolio strategy. - Defining marketing communication strategy - Prioritizing campaigns and resource allocation in line with overall strategy, oversees the execution of marketing campaigns. - Overviewing effectiveness of campaigns in season and post campaign review against objectives.

• Planning, implementing, and managing digital marketing strategies and tactical execution plans across all online channels. This channel includes SEO, Mobile ad-networks, Display advertising, Retargeting,
• Leverage a "test, measure and refine" approach to constantly improve the campaign performances and increase the ROI & Profitability. - Driving excellence in channel management. - Ensuring delivery of Campaign management in Field Crops business - Develop Marketing and Commercial excellence - Continually assess Marketing capabilities of the Product Managers, Digital Marketing Specialist, and Divisional Marketing Coordinators - Identify gaps in competencies and develop plans to fill gaps - Provide best-in-class Marketing training to the commercial functions to build and maintain status as trusted local expert.