Delivering aligned P&L targets including both revenue & ISM. Launch products, identify, set up & execute GTM strategy, execute marketing strategy in the ISC market. Engage deeply with key customers to ensure high share of mind resulting in direct business result
Account Planning – Joint Business Planning with Marketplace as well as Aligned seller, Deliver Revenue Target, Share and NPS (Net Promotor Score) Objectives.
Shopper Activation & Category Management – Promotion and Shopper Activation planning, Category Development & Advisory with Key Strategic Accounts in partnership with E-trade manager.
Sales Operation and Logistics– Ensure fill rates of 85%+ for key SKUs, Upkeep of Product masters, On-shelf availability of must stock SKUs to bring down RepOOS, inventory planning for Seller.
Customer Profitability in-line with Budgets – Trade Terms in accordance, Commercial Policy, setting up KPIs on total investments and ensuring delivery on ROI benchmarks
Assortment & Distribution – Selection planning, exclusive launches, NPI listing and build-up of Ratings & Reviews in line with benchmarks for successful scale up of new launches.
Sales Planning – Sales forecasting, monitoring sales results and reporting, exclusives launch planning, season planning
Work with E-trade manager on content development and enhancement to improve overall customer experience of the brand
Marketing analytics – Work through E-trade Manager on improving search and awareness for the brand, selection of properties to deliver on KPIs – impressions, conversions, RoAS
The role requires strong interpersonal skills as regular interactions would be required with Demand Planner, Customer Collaboration Officer in Supply Chain, Channel Commercial Controller in Finance and E-trade Manager along with Category Marketing Managers for content creation, activation and selection planning
Deliver agreed business plan (across Business Groups) for assigned Marketplaces such as Amazon / Flipkart group (Flipkart, Myntra and Jabong)
Manage the Aligned Seller Program and deliver on revenue goals for the program – anchoring key relationships like Amazon / Flipkart India etc.