This role will primarily be focused on the Digital Marketing operations, e-commerce and Marketing strategy for brand development and lead generation. The role will be reporting into the Marketing Head and will require collaboration within the team and with other teams across Fluke. The prospect for this should be comfortable dealing with internal and external customers and should be able to manage multiple projects simultaneously. Industry experience is bonus but not mandatory. Innovative ideas to reach and appeal to customers will be the success factors. E-commerce experience is an added advantage.

Digital Marketing (Primary)

• Develop and maintain digital campaigns to increase traffic and generate leads - Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. - Plans and executes all web, SEO/SEM, database marketing, email, social media, and display/search advertising campaigns. - Designs, builds, and maintains our social media presence. - Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). - Identifies trends and insights and optimizes spend and performance based on the insights. - Collaborates with internal teams to create content (landing pages, digital collaterals) and optimize user experience. - Brainstorms new and creative growth strategies through digital marketing. - Plans, executes, and measures experiments and conversion tests. - Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Identifies critical conversion points and drop off points and optimizes user funnels. - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate - Proficient in marketing research and statistical analysis - Able to develop budgets Marketing Strategy and Operations (Secondary) - Familiar with financial planning and strategy
• Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations
• Set specific marketing goals that align with the overall direction and business goals
• Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
• Forecast market trends and Research market to identify new opportunities
• Generate innovative ideas to promote our brand and our products
• Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans
• Use customer feedback to create better work-flows and processes

• Ensure brand alignment and standardization to increase brand awareness and equity