Digital Marketing Manager (with a leading manufacturing company)

Contract Type
Rani Swati
Academic title
Bachelor of Education
Job description
  • Develop deep understanding of our consumer overall (life, digital life) as well as in our category context
  • Lead creation of a winning online communication strategy across all social media and other platforms managing a team of agencies, designers, copywriters
  • Develop monthly communication+ content calendar across online platforms in line with brand priorities
  • Create engaging social media content (original text, photos, videos, etc) in collaboration with agencies
  • Explore and innovate with new content formats, amplification ideas and A/B experiments
  • Design and execute relevant Influencer collaborations/ partnerships
  • Use content management systems to analyze users engagement metrics, and develop content strategies to improve performance
  • Manage communication with followers and set up monitor customer reviews
  • Continually benchmark trends/ consumer preferences for raising the bar on creativity and relevance
  • Manage content distribution to online channels and social media platforms to increase web traffic onto the brand website
  • Ensure compliance with law (e.g. copyright and data protection)
  • 3-6 years of experience as a Digital media (including Social) manager in a consumer facing organization (FMCG, Consumer durables, Lifestyle, DTC or digital agencies with experience of such categories etc).
Other notes
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