The Job roles involves:

Short- and long-term strategy execution and management

Demand generation activities for the category, as well as conversion rate optimization

Optimize the daily sales (consumers and b2b) and realize the budgets, planning and targets

Optimizing and expanding the online marketing activities based on analysis and business opportunities

Maximizing site traffic and conversion

Be the one point of contact for internal (sales, marketing, digital and IT) and external stakeholders (search-, affiliate- and marketing agencies)

Ensuring stocks related data is reviewed and published, and all gaps are met periodically

Manage new launches and activate sales through D2C portal

Formalizing and track SAG wise spends on Digital Campaigns on platforms

Conceptualizing & executing activation campaigns via a proper Digital Campaign calendar

Use analytics for optimizing sales