Lead shopper understanding (journeys, mindsets, segmentation…etc) across various channels (indirect trade, self service, digital commerce) that lead to sharper/ more effective go to market and in store/ platform conversion
Deep understanding of omni channel shoppers and their mindsets + behavour in different environments
Leverage syndicated data sets to drive deeper understanding of consumer, category and retail dynamics
Master ECom data sources and its use/ utility eg stackline
Identify new data sources that are available that can help business