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The incumbent in this role will oversee the end-to-end portfolio strategy and execution, including channel and influence initiatives brand activation, loyalty and engagement. This role will drive the regions to achieve the joint sales and marketing KPI and will monitor and track the deliverables on an ongoing basis. It will also undertake all national and regional interventions to drive volume, margin, and customer engagement.
The role will also oversee revenue management for the category ensuring optimum pricing in relation to the market through an insight based and proactive approach, and also drive the margin KPI’s at national and SKU level to meet organization objectives.
Category Manager – CVL Specialities is part of the commercial marketing team which will provide support to the sales team to penetrate, expand and grow market share by achieving targets for volume, reach, activation, revenue and driving profitability.
1.Category Manager is pivotal to drive the growth aspiration journey for Highstreet business
2.Critical to support team in expanding reach and activating influencers for the category.
3.Important to keep track of the price and revenue movement in dynamic industry situation
4.Deployment of GTM digital initiative and brand initiatives for engaging and extraction from channel & Influencer.
5.Sound knowledge of Traditional & Digital Marketing, including Market Research.
6.Category Management and Data Analytics Experience
Category management & Brand Awareness
Segment focus on developing volume/market share
Topline volume & bottom line EBITDA delivery for the category:-
Prepare and execute category business and brand plan:-
MBA in Marketing from Premier Institute with 8 – 12 Yrs. of relevant work experience in category management, experience in sales will be an added advantage.