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· Drive the Creative & Media team and take responsibility for developing and implementing all marketing plans
· Execute specific marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations
· Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand
· Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives
· Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives
· Manage various ATL/BTL initiatives to establish brand communication.
· Develop annual plans and budgeting for the brand and monitor the expenditure.