FMCG and Consumer Durable becomes India’s second largest industry in terms of sales, the tax it pays and the number of employees it has with a history of 115 yrs.

* FMCG and Consumer Durable is a very steady sector.From the time we wake up in the morning, to when we go to bed at night, we are consuming.
* FMCG and CD is usally an every day low priced and low risk products that requires very little thought when purchasing.The entire supply chain needs it.
* FMCG and Consumer Durable is not all about marketing and advertising,but also an immediate availability of goods.
* It is one of the most mature markets.
* Globally, the FMCG sector has been successful in selling products to the lower and middle income groups, and the same is true in India. Over 70 per cent of sales is made to middle class households today, and over 50 per cent is in rural India.
* The FMCG sector is yet to see the next level of innovations.Today, we have a large number of small fragmented players are coming into the market.Ten years from now, they will all be there.
* Stronger MNC players are bound to emerge. FMCG an CD industry will expand their pies substantially, and we are likely to see emergence of large players.

FMCG and Consumer Durable practice being new at Elixir has a vastly experienced team and each one of us have strong credentials in this space. We at Elixir are a team of dedicated & energetic professionals who excel at providing specialized service to the FMCG and Consumer Durable Industry round the broad requirement scale. Currently we are providing services across the Country.

We at Elixir understand our Clients’ need and our Team of Professionals apply their Skill to help them to  find Solutions.

FMCG &Consumer Durable Practice has been able to provide support to the multinational & domestic companies in Indian business environment. Our objective is to enable organization to move smoothly from where they are to where they want to be in highly efficient and effective manner.